The SEGA Circular Challenge is a throwback campaign that captures the joy of being a 90s kid: leafing through a flyer, circling your dream game, and pleading with your parents for it. Console Heroes, a new collectibles brand honoring the heyday of gaming, has partnered with SEGA of America to launch this campaign.
The response this time is “yes.”
The promotion, which runs from September 12 to 14, 2025, asks fans to download and “clip” The SEGA Circular, a vintage-inspired SEGA leaflet, and exchange it for a free Console Heroes souvenir at participating retro game stores across the United States. Hidden within replica Genesis game cartridges, these treasures are tiny dioramas that open to reveal 3D scenes from classic SEGA games like Sonic the Hedgehog™ 2, Sonic the Hedgehog 3, Altered Beast™, and more. One per customer while supplies last.
Andrew Yanofsky, co-founder of Console Heroes stated, “It’s more than a giveaway — it’s a shared memory brought to life. We wanted to bring back that specific moment — when you saw a deal in a flyer, brought it to your parents, and made your case. Now, instead of ‘maybe for Christmas,’ fans actually get the thing. For free.”
The campaign marks the launch of Console Heroes in physical retail, with Wave 1 hitting Walmart Canada in August and Target and Amazon in the U.S. later this September.
Check out The SEGA Circular Challenge Screenshots:
Here is what you can do:
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Download and print The SEGA Circular (or save it to your phone)
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Visit the below participating retro game stores
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Double Jump Games in Vancouver, Washington
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Secret Castle Toys in Owensboro, Kentucky
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Retro Rick’s Gamepoint in Conway, Arkansas
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Retro Games Plus in Long Beach, CA
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Trade in your “clipping” for a free Console Heroes collectible
● Share the moment online using #ConsoleHeroes #SEGACircularChallenge
Michael Cisneros, Associate Director of SEGA Licensing stated, “Our collaboration with Console Heroes is a love letter to gaming’s golden age and the incredible communities that keep it alive. We’re reviving the magic of being a 90s kid, giving people a chance to discover the next hottest thing in gaming on a flyer and feel that spark of excitement. It’s all about celebrating nostalgia, making memories, and bringing generations of gamers together.”
Related: SEGA and Steady Hands Announce Collaboration on Exclusive Sonic the Hedgehog Tee Capsule Collection
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