gamescom asia returns in 2022 with much-awaited physical Entertainment Zone for public
- Applications for exhibitors open at early bird rates
- Fans and the public will finally get to experience the consumer exhibition and demo games in-person this October
- PRIMETIME and STUDIO shows return as online live shows to serve global audience
- Trade visitors and media get to meet face-to-face in the Trade Zone and Entertainment Zone ahead of public opening
- Industry experts from AAA publishers to Indie developers will take the stage in Singapore for Trade Conference; other activities planned.
gamescom asia is back from October 20–23, 2022 after its prelude debut in 2021, continuing the successful hybrid model with a larger-scaled physical Trade Zone, Conference, and a physical Entertainment Zone for the first time. Online segments will still be made available to serve a worldwide audience.
“It is the year for gaming events as gamescom and gamescom asia restart their physical formats, once again welcoming visitors to the show floor. We are very excited to bring back a festival atmosphere, of course within safe and calculated measures as we are not yet out of the pandemic, but overall, the enthusiasm has been evident amongst the community and industry,” said Mathias Kuepper, Managing Director of Koelnmesse Singapore, the organisers of gamescom asia.
gamescom asia is the only satellite event of the world’s largest computer and video games festival, gamescom, serving as a platform for, and stepping stone into, the Asia-Pacific market and reaching a culturally diverse Southeast Asian audience. The event expects to attract 15,000 total visitors and over 100 exhibitors from Asia Pacific and beyond.
Entertainment Zone
Gamers, fans, and the public will finally get to experience the consumer exhibition and demo games in-person this October at gamescom asia’s Entertainment Zone. The scale of activities such as live shows, meet & greets with creators as well as cosplay contests are in the works, depending on the prevailing local COVID-19 event guidelines.
Mainstay highlight shows PRIMETIME and STUDIO will return in the form of free online live shows broadcast on several channels to keep the global audience entertained. In particular, PRIMETIME will be held on 19 October as a pre-event online teaser ahead of the main event days from 20 to 23 October 2022.
Companies interested in valuable and direct engagement with the Asian market can choose to roll forward their announcements, previews, holiday releases or game updates at gamescom asia and book their participation at gamescom.asia/for-exhibitors/apply.
Trade Zone and Conference
gamescom asia’s Trade Zone will accept a bigger international turnout as travel restrictions to Singapore have eased significantly. Trade visitors and conference delegates can expect to see a mix of country pavilions – from AAA to indies – representation from all levels of the industry, attend exhibitor talks and talent drives, arrange face-to-face business meetings, and try out the Entertainment Zone ahead of the opening to public visitors.
On the conference end, this year’s agenda covers a diverse set of topics ranging from game development across platforms, to marketing, production management, emerging technologies, and more. There will also be a face-to-face speed dating pitch activity between developers, publishers, and investors.
gamescom asia will continue to provide a virtual platform for all trade delegates to stay closely connected and maintain a broadened, borderless network. Delegates will be able to set up their meetings leading up to the event and watch content on-demand post-gamescom asia.
The relaxation of COVID-19 safe management measures last month also means Singapore has reopened its borders quarantine-free from 1 April to all fully vaccinated travelers, no longer requiring designated travel lanes with selected countries. With the easing of event and entertainment measures to allow for live performances and the organizing of social functions alongside the event, gamescom asia expects to see an influx of visitors from around the world convene in Singapore this 20 – 23 October 2022.
Applications to exhibit in both Trade and Entertainment Zone are already open. Interested companies can download the necessary documents here: https://gamescom.asia/for-exhibitors/apply . Early bird booth rates are available until 13 May. Conference registration and public visitor ticket details will be announced in coming months.
For more information, visit gamescom.asia or follow gamescom asia on Facebook, Instagram, Twitter, YouTube, Discord, TikTok, and LinkedIn.
Related: 505 Games Recaps Successful gamescom 2021 Event
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