Pocky Announces Partnership with Capcom

OSAKA, JAPAN – World-renowned food company Ezaki Glico Co., Ltd, in partnership with acclaimed video game developer and publisher Capcom, has announced the Pocky K.O. challenge campaign for all gamers around the world. 

A Pocky K.O. is when a player wins a Street Fighter V: Arcade Edition match while the player has a health gauge similar to a Pocky stick. Players attain the chance of a Pocky K.O. (called Pocky Chance) when the ratio of the health bar-to-damage received is visually proportionate to the chocolate to stick ratio of a Pocky stick. The rules are simple, but super difficult. But that’s what makes it so rewarding to get that Pocky K.O.

To showcase their first global partnership, Pocky and Capcom have announced the limited release of Street Fighter V: Pocky EDITION, which will debut in a special exhibition match at CAPCOM CUP 2019 (December 13-15, 2019) in Los Angeles, California. This special exhibition match will be fought between globally ranked eSports players, for a chance to win the Pocky K.O. Challenge. The new Pocky EDITION will feature a unique user interface exclusive to the campaign. Pocky will also be hosting a special arena open to the public for CAPCOM CUP 2019, where attendees can take on the Pocky K.O. Challenge for themselves! Audiences worldwide can watch their favorite Street Fighter V: Arcade Edition players go head to head in a Pocky K.O. special event on the official Capcom Twitch and YouTube channels.

“Gaming is an incredible experience that unifies a community across the world and we’re excited to partner with Capcom to create a unique, one-of-a-kind experience,” said HIROHISA TAMAI, Assistant Global Brand Manager, Ezaki Glico Co., Ltd. “We at Pocky have spirit and we love to share happiness. esports brings happiness to every member of the audience and we want to help share the joy and excitement alongside them'”

Players all over the world can upload screenshots to the Pocky K.O. checker on the official website to see if they have successfully completed the challenge. For more details on Pocky K.O., players can visit the official website at http://pocky.glico.com/pockykochecker/

Related: STREET FIGHTER V: Champion Edition Announced for Feb. 14, GILL Joins Roster in December

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Nathan Stevens

I have always enjoyed playing video games and am a programming team lead for a video game company. I co-founded Gaming Cypher because I enjoy the gaming community and would like to provide the best news service around. Feel free to ask me any questions and I will make sure to get back to you quickly.

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