The Computer Entertainment Supplier’s Association (CESA, Chairman: Hideki Hayakawa) has
decided to hold the 2021 Tokyo Game Show online in cooperation with Nikkei BP (President: Naoto
Yoshida) and DENTSU, Inc. (President and Executive Director: Hiroshi Igarashi). TOKYO GAME
SHOW 2021 Online (TGS2021 ONLINE) will be held for four days from September 30th (Thu) to
October 3rd (Sun), 2021, and online business meetings only will start on September 29th (Wed).
Also, exhibitor applications are accepted starting today. The deadline for exhibitor applications is
June 25th (Fri).
“We’ll always have games” has been selected as the theme of TGS2021 ONLINE. Last year, the
amazing potential of games shocked the world. TOKYO GAME SHOW is celebrating its 25th year
since its inception in 1996. This theme expresses the wish to recreate TOKYO GAME SHOW for the
next 25 years and create an exciting future together with everyone who likes games.
This will be the second online event following 2020, with upgraded content. With the streaming
of official programs that were popular last year at the forefront, there will be online E-commerce
and business matching as well as a new trial version demo feature. In addition, an offline(physical)
venue will be provided where the press (TV, newspapers, magazines, websites, etc.) and
influencers (game commentators, game-loving celebrities, etc.) are actually exposed to new
games, creating an environment for interviewing exhibitors and playing demos of exhibitor
titles. With the help of the press and influencers, we will communicate the appeal of games and
the action at TGS2021 ONLINE to as many people as possible.
TOKYO GAME SHOW has continued to evolve as a game event that combines both B-to-B and Bto-C elements, with the number of visitors reaching more than 250,000 for seven consecutive years
since 2013. In 2020, the Covid-19 crisis led us to suddenly hold the event online. We launched new
online-only features such as the streaming of official programs, and the total number of program
views reached 31.6 million. This year’s TOKYO GAME SHOW, held online for a second time, will be
a place to convey more of the potential of games and the enrichment that games bring to society,
despite various difficulties. Please stay tuned.
For more information, please visit: https://expo.nikkeibp.co.jp/tgs/2021/en/
I have always enjoyed playing video games and am a programming team lead for a video game company. I co-founded Gaming Cypher because I enjoy the gaming community and would like to provide the best news service around. Feel free to ask me any questions and I will make sure to get back to you quickly.
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