Microsoft has just released a video showcasing the creative minds behind the design of Xbox One, who discuss the driving forces behind the new system’s design.
“We wanted to think from a holistic perspective,” said Ramiro Torres, Creative Director, Design, on Xbox One. “When designing anything on Xbox, you have to consider everything from the way the hardware and user interface looks, to the way the box and branding is expressed. Everything has a role in the way you experience a brand.”
You can view the design team perspective video below:
Are you looking forward to playing with the Xbox One?
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