MGA Entertainment, the world’s largest privately held toy company, and Outright Games, the leading worldwide publisher of family-friendly interactive entertainment, has announced an in-game partnership with the award-winning beauty brand, Revolution, and the highly popular, free-to-play mobile game, Bratz Total Fashion Makeover.
Bratz Total Fashion Makeover is getting a true makeover with popular beauty brands Makeup Revolution and Ulta. Fashion fans will be able to customize their in-game avatar with a range of Bratz x Revolution cosmetics sold exclusively at Ulta, as they embark on their immersive fashion journey with iconic BRATZ characters. Players can create their own makeup styles within the game and then play out those styles in real life with the 63 physical product offerings from the official Bratz collection. Ulta will also be rewarding players with a $5 offer through the gaming app as part of the partnership.
Terry Malham, CEO of Outright Games, says,
“We are thrilled to work with renowned beauty brands Makeup Revolution and Ulta on such a unique and innovative collaboration. With this partnership we want to give fans the opportunity to show off their creativity both in the game and in real life.”
Isaac Larian, CEO and Founder of MGA Entertainment, says,
“The collaboration between physical and digital cosmetics is very innovative and truly representative of the creativity Bratz inspires.”
Bratz Total Fashion Makeover, Developed by Graphite Lab, takes fans on an epic journey, guided by Cloe, Sasha, Yasmin and Jade, as they transform from undiscovered talent, to become the most elite fashion icons in the world. Users can create their own unique Bratz character and win ‘match 3’ puzzles to earn coins that can be used to design their bedroom, create their character’s individual wardrobe and become the ultimate fashion influencer in the world of Bratz.
Bratz Total Fashion Makeover is currently available and free-to-play globally here.
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