Being active on social platforms is a thriving practice for many industries.
Cybersports and gaming have their own influencers and genres to cover as well. Popular bloggers of this sphere have basically similar problems and tasks – finding the source of cheap Instagram followers, getting more likes, increasing shares, and so on.
People who aren’t involved in gaming can wonder – is it really such a popular topic to occupy? Well, in this article are gathered the most interesting blogs and entrepreneurs who cover cybersports and the video gaming industry that will prove the level of interest in this theme.
@PewDiePie
This influencer is one of the most known across social media in general because he has an enormous fanbase, which is now reaching 109 million YT subscribers and 20+ million IG followers. This guy from Sweden is believed to be one of the most-followed people across the whole platform, and that is truly impressive.
PewDiePie does quite typical gaming content:
- playthrough,
- views of upcoming games,
- funny section “Let’s Play”
He also uses his persona to dilute his content and entertain his audience with lifestyle videos, TikTok’s and so. His signature game is probably Minecraft because that was his starting point that allowed him to gross a massive following.
@Nobbel87
This Youtuber cannot compete with PewDiePie by his fanbase, yet his content is definitely worth noticing. The prominent theme of this blogger is the lore of the famous MMORPG game called World Of Warcraft. Nobbel87 finds the work done to create the history and setting for this remarkable game to be very impressive, and he puts that passion into his videos – after watching some you will realize how complex and deep is the story that is laid in the game. Also, he analyzes the current state of the game and sometimes provides guidelines for other WoW fans.
@Jacksepticeye
This guy is well known for his letsplays and comedy videos, which are performed with wit and unique style. Jacksepticeye, also known in the real world as Sean William McLoughlin, has a channel that holds first place by the number of subscribers in Ireland. This blogger also occupies Instagram and Twitch, where he managed to gross more than 500 000 followers as well.
@Sssniperwolf
You go, girl! This gaming influencer from YouTube is a young chick woman from Instagram named Alia Marie Shelesh, and she is a fine competition to many male bloggers from this niche. She has videos dedicated to many popular titles, like:
- Destiny,
- Overwatch,
- Among Us,
- Fortnite,
- Minecraft
- and Call of Duty.
Her channel is rich not only with gaming content, but she also does funny and lifestyle content, makes reviews and challenges.
Sssniperwolf is considered to be one of the most successful female influencers, with her audience of 25 million followers.
@Tfue
Known in the real world as Turner Ellis, this guy owns a YT fanbase of more than 11 million people and almost 6 million on his IG. When it comes to the discussion of Fortnite, the majority of players will mention him, because he is considered to be in the top-notch of players. His online presence and activity were compromised – scandal emerged around his name blaming him for violation of the end-user agreement of Fortnite. This situation has led his accounts to ban on major platforms, but nowadays Tfue has redeemed his popularity and reputation.
@Markiplier
Want to get some chills and laughs?
Go to the channel of this guy! Mark Edward Fischbach is famous for his horror games walkthroughs, with hilariously vulgar comments he adds as he goes. Nowadays his content range is vast – Mark covers not just scary games, but funny and intriguing projects. He proves to be a good comedian, so he spreads his talents to fun sketches, compilations, and lifestyle videos.
@OMGitsfirefoxx
This female gaming influencer from LA is a rather popular persona on Twitch and Instagram. She does streams twice a week and on special occasions for her followers. Her favorite games to cover so far Cyberpunk 2077 and Among Us.
She also loves cars, so part of her videos is about them. Her following base on Twitch equals 721 thousand, but it continues to grow, so very soon she might become a competition to Sssniperwolf.
@MissRage
This gamer girl cooperates with Monster company, and streams games like League of Legends and CS:GO. She also is a creative person, so she has cooperated with many clothing brands and has her own merchandise. Her Instagram and Youtube accounts are filled not only with gaming, but with vlogs as well. With around 70k subscribers on her YouTube channel, MissRage is right on her way to entering the category of gaming industry influencers.
Along with individual personalities, the video gaming industry companies and organisations are present on major social media platforms such as Instagram, YouTube, Twitch and even Twitter to grow their personal and business brands.
Natus Vincere
This esports organization also known as NaVi, originated from Ukrainian award-winning team, and nowadays their influence is hard to deny. In Europe, Natus Vincere is the most famous group dedicated to cybersports events and tournaments.
By 2021 Natus Vincere Instagram account has 1 million subscribers, which allows them to find and reveal new talents across the globe. for members, NaVi club is also a good possibility to boost personal accounts. Widely known talent Sasha Kostylev, aka s1mple, is now having 1,1 million followers on IG, and his blog continues to grow thanks to the cooperation with Natus Vincere, and being a really talented gamer as well.
BLIZZARD Entertainment
Among other gaming corporations, Blizzard has the most significant presence on social media. They have developed a system of accounts related to the different products they offer. They hold specific accounts for their events (BlizzCon), and general Blizzard Entertainment profile for sharing news and updates. Each game has a personalized profile on major networks, where the brand provides activity typical for most successful blogs.
For example, on the official World of Warcraft profile on Instagram, is launched the hashtag “Transmogrification Monday”. Transmogrification in this game is a possibility for users to change the looks of their character’s gear, applying the appearance from the personal collection. Every Monday in Stories, @worldofwarcraft reposts the user-generated content for their followers and makes competitions deciding who has the best look. Fun!
CONCLUSION
As it is obvious, the niche of gaming and cybersports is quite a buzz. Even in times of grand quarantine, the nonprofits and streamers have suffered less damage than many other bloggers because their source of content is located solely online.
The personalities, organizations, and brands described here help you to realize the popularity and impact of the gaming industry on the social media crowd. These people from the list above are proof that being involved in this niche is not an easy task to fulfill. And that cybersport is a serious branch of modern leisure, which serves not only to young adults as a way to relax but to grownups it becomes a full-time career too.
I'm a published author and proud US Army veteran who happens to be a gamer, so I decided to combine the two and love every minute of it! Feel free to contact me with any questions or comments and I'll be sure to get back to you.
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