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NBA 2K Ruffles Ridge Challenge

 NBA 2K Ruffles Ridge Challenge

NBA 2K19 matchups will soon be getting a lot more interesting thanks to Ruffles, the official chip of the NBA.

Starting September 30th, players will be able to pull up from WAY downtown as NBA 2K19’s live Game Mode introduces “The RIDGE” — Ruffles’ first-of-its-kind 4-point line. Next time you’re down 98-94 with 3 seconds left in the 4th quarter, you’ll still have hope.

This is a major step for Ruffles, one of the first brands to activate a game-changing element into a professional sports league video game. Fans can further enhance their NBA 2K experience by purchasing specially marked bags of Ruffles containing codes to unlock a virtual currency multiplier for the RUFFLES RIDGE Challenge and a chance to win prizes such as gaming consoles, TV and home-theater systems and copies of NBA 2K19.

Check Out the NBA 2K19 Ruffles Ridge Challenge Gameplay Loop:

Related: 2K Announces Launch of 2K Foundations to Support Communities Nationwide

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