Fluent, a digital advertising company, asked 1,885 adults about their interest and thoughts around Pokemon Go.
Pokemon Go Key findings include:
- 2 in 3 (67%) Americans have heard at least something about Pokemon Go
o Half have heard at least some and one quarter (26%) have heard a great deal about it
- 20% of Americans claim to have downloaded Pokemon Go to their smartphones
- Few who have not yet downloaded Pokemon Go (9%) say they plan to download it
- Of those who have downloaded Pokemon Go:
o 80% think the app is unique and special
o 70% say the game has made them more active
o 62% say the experience has made the more likely to download other games from Nintendo
o 60% say it has made them use social media less frequently
o 57% have visited a specific location to acquire a specific Pokemon
o 57% have visited a new store or restaurant as a result of the game and 81% of those who have made a purchase
Related: Pokémon Go Safety Concerns Statement by National Safety Council
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