SAN FRANCISCO – PRNewswire/ — Today Color Switch, one of the most popular mobile games of all time, announced a new partnership with Skillz, the worldwide leader in mobile eSports. The collaboration will bring eSports competitions to the millions of daily active users playing Color Switch. With over 100 million peak monthly active users, Color Switch’s audience rivals top eSports such as League of Legends, which is published by Tencent’s Riot Games. In fact, Color Switch is the third fastest growing mobile game in history to reach 150 million downloads, only behind Niantic’s Pokémon GO and Nintendo’s Super Mario Run.
“The proven ability of Skillz to generate 5x revenue for games like Color Switch made this an easy decision,” said David Reichelt, founder of Color Switch. “With the Skillz platform, we’ll turn Color Switch into a full-fledged eSport – giving both amateurs and professionals the opportunity to compete in the game they already love.”
Soon after its first release last January, Color Switch became the No. 1 iOS app in over 150 countries, including the U.S., U.K., and Canada. It was also named “Top Trending Game of 2016” by Google Play. Over 16 months later, Color Switch remains a top 25 game on both iOS and Android. It is continually evolving, with over 50 updates and 2,000 additional levels.
“The creation of organizations such as the NFL and NBA began with games that were the most popular of their time,” said Andrew Paradise, CEO and founder of Skillz. “Today, Color Switch is one of the most popular games in history, and with this partnership, we’re excited for it to transcend gaming to become a sport for millions of players and spectators around the world to enjoy.”
With total downloads approaching 200 million, Color Switch has already garnered a significant viewing audience of more than 5 billion digital impressions from online memes, videos, status updates, shares, and comments. Together with Skillz, the game will soon have an even bigger impact on the world’s 2.6 billion mobile gamers and their fans.
For more information on Skillz-enabled games and implementing mobile eSports competitions, visit www.skillz.com.
Related: Beeline Partners with Skillz to Launch Street Fighter on Leading Mobile Competition Platform
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