New World-Class Licensees Include Fanatics, Starter, Upper Deck, DRKN, and Fashion UK
eSports Panel Set to Take Place on Tuesday, June 4 from 11:00 A.M. – 12:00 P.M.
Global Licensing Theater Group (Booth A105)
Returning Programs Include Hasbro, LEGO Group, Funko, UNIQLO,
Astro, New Era, McFarlane and More
LAS VEGAS, Nev. – Returning with a dedication to providing global consumers with an unmatched fan experience centered on consumer products, Activision Blizzard Consumer Products Group (ABCPG) arrives at Licensing Expo 2019 with an all-star roster of new and returning licensed programs and world-class licensees. The iconic franchises from Activision and Blizzard Entertainment continue to grow beyond gameplay, and Licensing Expo will showcase a range of consumer products that deliver engaging, relevant and innovative experiences unparalleled in the video game space.
“Activision Blizzard has a portfolio of some of the world’s most beloved franchises, and our aim is to work with world-class licensees that enrich our fans’ experience around the world,” said Steve Young, President of Activision Blizzard Consumer Products Group. “The fan experience is at the center of everything we do, and we’re thrilled to create new opportunities for players to immerse themselves and show their passion for Activision’s and Blizzard’s games through relationships ranging from LEGO to UNIQLO.”
Since its inception, ABCPG remains steadfast in its efforts to drive global growth and engagement for Activision Blizzard’s flagship brands, including Activision’s Call of Duty, Crash Bandicoot, and Spyro, and Blizzard’s Overwatch and World of Warcraft. Additionally, with Activision Blizzard at the vanguard of competitive entertainment, ABCPG continues to raise the bar for eSports via the merchandise program for the Overwatch League as we usher in a new generation of fans and athletes.
Check out the ABCPG booth during Licensing Expo 2019, located in Booth #U202.
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