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SEGA Unveils Newest Campaign, Fearless: Year of Shadow

To honor the incredible Sonic and Shadow fans, SEGA unveiled their newest campaign, Fearless: Year of Shadow. With the release of the Fast. buddies. Forever campaign last year, SEGA brought attention to the unique relationship that Sonic and his buddies Tails, Knuckles, and Amy Rose have with their fan base.

SEGA Unveils Newest Campaign, Fearless: Year of Shadow

This year, the spotlight turns to Shadow, everyone’s favorite moody hedgehog, who will appear in the much awaited “Sonic the Hedgehog 3” movie and the next video game, SONIC X SHADOW GENERATIONS. The ad boldly takes on obstacles head-on to promote being fearless and embracing your inner shadow.

In order to celebrate Shadow and the bravery of their fans, SEGA has released the launch trailer with original music to kick off the campaign.

Check out the Fearless: Year of Shadow Trailer:

Throughout the year, The Fearless: Year of Shadow will be happening with a number of exciting activations, such as:

  • Motorcycle Tour – See the specially constructed motorcycle inspired by Shadow that will be at MotoGP, among other things! Watch this space for upcoming events, and visit the Fearless website for additional locations.

    • MotoGP – Visit our booth at the MotoGP Fan Zone this weekend in Austin, Texas, and again in the UK in August to see Shadow’s motorcycle.Come watch some daring motorbike action at the premier event in the globe.Purchase your tickets here!

  • Shadow X Sonic Generations

    • Shadow the Hedgehog is back in SONIC X SHADOW GENERATIONS, an all-new collection that offers two distinct experiences—Classic and Modern Sonic! In a freshly updated version of SONIC GENERATIONS, take on legendary 2D and 3D stages as Classic and Modern Sonic while controlling Shadow the Hedgehog in a whole new story campaign.

  • Mobile Game Events

    • Engage in Sonic Forces and Sonic Dash’s Fearless mobile events to have a chance of finding strong Shadow variations like Super Shadow, Vampire Shadow, Sir Lancelot, and Dragon Hunter Lancelot.

  • LEGO

    • Fans of Shadow the Hedgehog may design a fun Shadow the Hedgehog escape plan and infinite stories with the LEGO Sonic the Hedgehog toy set.

  • Sonic Speed Café

    • The official Sonic the Hedgehog restaurant, Sonic Speed Café, is offering up new menu items, merchandise, and much more! Come celebrate the year of Shadow with Shadow product themes, picture ops, and menu items! Watch this space for updates!

  • IHOP

    • Until May 5, savor Shadow’s Chaos Chocolate Pancakes at your neighborhood IHOP

  • Sonic Symphony World Tour 

    • Take in the enchantment of Sonic’s most memorable moments on a large screen while a real symphony orchestra and rock band perform. Original Shadow soundtracks will now be included on the global tour, along with some of his greatest on-screen moments.

As Fearless: Year of Shadow develops, make sure to keep a watch on the website and the Sonic social media accounts for additional information.

Related: IHOP Collabs with Sonic the Hedgehog to Bring Pepsi Maple Syrup Cola Plus More to Menu

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I'm a published author and proud US Army veteran who happens to be a gamer, so I decided to combine the two and love every minute of it! Feel free to contact me with any questions or comments and I'll be sure to get back to you.