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Wii U – Iwata Discusses Poor Sales

Nintendo Co's President Satoru Iwata speaks next to company's Wii U game controller during an interview with Reuters at the company headquarters in Kyoto, western Japan

Nintendo’s CEO, Satoru Iwata, says Nintendo takes the blame for poor Wii U sales.

In an interview with CNBC, Iwata stated “We are to blame. We relaxed our [marketing] efforts, so the consumers today still cannot understand what’s so good and unique about the Wii U. Because we’re always trying to be unique, it takes some energies on our side to [make] people understand the real attractions about whatever we are doing.”

“We have been unsuccessful in coming up with one single software with which people can understand, ‘OK, this is really different.” he added. “But because there’s not software that’s simple and obvious for people as ‘Wii Sports’ for the Wii, potential consumers do not feel like trying the Wii U.”

“Our challenge today is with the software lineup we are introducing now, we have to encourage [people] to experience the Wii U in the first place.”

He then added that Nintendo needs to focus its effort on developing games instead of just cutting the price of the console down. “Because from the very beginning we came up with a very aggressive price point. We do not think [a price cut] is a very easy option to take,” Iwata said.

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